SYDNEY: Founded in 2020, Switch is a real estate technology platform that partners with top performing agents to transform them into successful businesses and market leading boutique brands. They provide a full service marketing model and custom built end-to-end technology.
Switch is the brainchild of several real estate marketing professionals who have worked in various roles with many top Real Estate brands both large and small throughout Australasia.
The startup has emerged from months of concept and product development with a holistic marketing service incorporating operational, prospecting, marketing and data analysis systems which provide the efficiencies necessary for profitable growth — so agents can concentrate on their core skills of prospecting, winning property listings and making sales.
“Switch focuses on quality, not quantity. We want top performing agents, not all agents. Leading agents are defined by their commitment to cultivating their personal brand, and our mission is to support and empower these brands with great tools, a structured creative process and a strategic personal brand growth framework” Says Jori Scobie, COO
Switch is focused on enabling and empowering top producing agents to grow their own businesses and better serve the needs of their buyers and vendors. Many top performing agents have become frustrated working for agencies that extract more value from them than is created for them. Many traditional agencies leave top agents to their own devices, and they are increasingly seeking out the full-service support system that they need to grow their business, increase their productivity and better serve the needs of their clients without being shackled to the limitations of a big brand.
Switch CTO, Matt Inman says the business is focused on the needs of the agent: “In a highly competitive, rapidly evolving residential landscape, Switch offers the answer to top performing agents' next steps: a platform offering best-in-class technology laser focused on helping agents grow their brands and their businesses. Streamlining agent workflows and framing real estate processes in terms of the customer's journey is key to bringing new listings on-board faster, easier and more impressively than was previously possible.”
Switch is currently in discussions with a number of top performers throughout Sydney; start a conversation with them before your competitor signs up.
